ActiveAid Unveils New Logo and Website

ActiveAid Unveils New Logo and Website

ActiveAid has unveiled its new brand logo and identity alongside a new website. ActiveAid has been in business for more than 50 years and the brand has been updated, modified in the past and this new logo and identity takes cues from previous designs while modernizing the look and feel. The new ActiveAid website is a huge leap forward from a usability and customer experience standpoint. More information, better organization and standardized product specifications will help customers find information faster and learn more about the products than ever before.

Another great customer-focused feature that was made possible by the new site – dynamic product configurators. Customers can now create a custom configuration and request a quote directly from the site without having to call customer service or fill out a paper order form. The site provides an MSRP quote instantly, but existing customers can fill out the short form at the bottom of the configurator to request a quote.

Every product has an individual product page with an “Options” tab that displays every option available for that unit. Each option has its own information page too – providing the customer as much information as possible prior to making purchasing decisions. Updated literature, standardized specifications and multiple images and videos are available for all products. View the new logo and website at

About ActiveAid

ActiveAid manufactures high-quality, stainless-steel bath, shower and commode products. Products offered are numerous and cover a vast array of user needs including location (toilet, bath, shower or stand-alone seating) positioning (height adjustable, seat slope, tilt-in-space, tilt and recline, and folding), and numerous support components. ActiveAid has pediatric, adult and bariatric lines – from simple raised toilet and modular seating systems to tilt-in-space, tilt and recline shower/commode chairs providing maximum support. ActiveAid products are manufactured in our Redwood Falls, MN facility.

About Altimate Medical

Altimate Medical is comprised of a family of brands in the complex rehab technology and healthcare capital expense markets. Altimate Medical is a market leader in standing and related technologies and has global recognition from its EasyStand and Zing brands. ActiveAid has designed, manufactured, and marketed high-quality shower and commode seating systems for more than 50 years. Medical Positioning Inc. (MPI) was founded in 1988 and its product portfolio includes ergonomic and bariatric diagnostic imaging platforms designed to offer optimum positioning and improved imaging results across cardiology, vascular, radiology, breast biopsy, surgery, pain management and speech pathology. More information about Altimate Medical’s portfolio can be found at